Jay Baer has a podcast about phrase of mouth advertising. Rand Fishkin has a weblog about search engine marketing. Ann Handley has a publication about storytelling in advertising. All three are examples of thought leaders who’ve discovered a distinct segment through which to change into an professional.
It doesn’t matter what your area of interest, video is a wonderful medium for sharing thought management content material with the world.
Thought management movies provide an academic perspective on a brand new concept. With the appropriate content material and the appropriate speaker, video is an efficient technique to have interaction your group whereas making your voice stand out as a pacesetter in your trade.
- 1. What’s a Thought Management Video?
- 2. What Are the Advantages of Thought Management Movies?
- 3. The place to Use Thought Management Movies
- 3.1 LinkedIn
- 3.2 Fb
- 3.3 YouTube
- 3.4 Blogs and Articles
- 3.5 Video Library
- 4. Forms of Thought Management Movies
- 4.1 Speaking Head Video
- 4.2 Fireplace Chat Video
- 4.3 Presentation or Keynote Speech Video
- 4.4 Panel Dialogue Video
- 4.5 Video Podcast
- 4.6 Vlog
- 5. Learn how to Make a Thought Management Video
- 5.1 Come Up with an Unique Idea
- 5.2 Select a Format
- 5.3 Hit Document and Make it Sound Good
- 5.4 Polish it Up with the Magic of Enhancing
- 6. Greatest Practices for Thought Management Movies
What’s a Thought Management Video?
Keynote speeches, webinars, and interviews with trade specialists are all examples of thought management movies. What they’ve in widespread is sharing a brand new idea or concept with an academic goal.
Normally top-of-funnel content material, any such video is usually delivered as a high-level overview by trade specialists, however sensible recommendation and suggestions are by no means off-limits. The most well-liked and efficient thought management movies encourage motion and problem others to query their very own strategies.
Blake Smith, Vidyard’s Artistic Director, explains what thought management movies are and the best way to create an superior one. He’s joined by Mat King, Vidyard’s Video Manufacturing Supervisor, and the pair break down an instance to spotlight what an efficient thought management video seems to be like.
What Are the Advantages of Thought Management Movies?
These high-level, top-of-funnel movies are nice for any enterprise seeking to set up itself as a pacesetter of their trade. As a result of they’re usually discovered on social media, these extremely shareable movies may also help strengthen your model identification and construct group by inspiring dialog and engagement.
The place to Use Thought Management Movies
As talked about above, thought management movies are top-of-funnel content material good for sharing to social media, particularly LinkedIn, Fb, and YouTube.
A pure match for academic thought management movies, LinkedIn is the place individuals go for skilled improvement.
Native movies on LinkedIn are 20x extra prone to be reshared and 5x extra prone to begin conversations than different types of content material.
By an utility course of, you can too acquire entry to dwell video streaming. The chance to interact along with your viewers in real-time opens up new alternatives within the type of AMA’s, hearth chats, and panel discussions.
Fb continues to be a dominant platform with regards to viewers development. It’s typically the place individuals have their first encounter with manufacturers and native corporations.
Video is essentially the most participating type of content material on Fb, so contemplate having thought management movies accessible in your Fb web page to, familiarize individuals along with your model, encourage them to be taught extra, and preserve them . Fb additionally gives dwell video, which is well-suited to off-the-cuff Q&As along with your firm’s CEO or a featured visitor.
Subsequent to Google, YouTube is the world’s hottest search engine, so use it to get your top-of-funnel thought management movies seen by the world. YouTube makes it straightforward to share your movies in a extremely discoverable place and create a playlist the place viewers can binge all of your content material in a single place.
Blogs and Articles
Video is a good way to boost the written content material in thought management weblog posts and articles. Whereas the written content material could go into the nuts and bolts of a topic, a thought management video is a good way to present individuals a fast overview or a tangible instance inside a prolonged piece.
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Quantity is vital for thought management as a result of one video doesn’t an professional make. You’ll be able to create a hub by yourself web site the place you possibly can show all of your thought management movies and sequence for simple binging.
Check out the video library we created for our Chalk Discuss sequence and get impressed to make your personal.
Forms of Thought Management Movies
Thought management movies are available in many various varieties, from a easy speaking head to repurposing a keynote speech. Learn on to study the most typical sorts together with examples of the very best thought management movies we may discover.
Speaking Head Video
A digicam on a tripod, centered on a single speaker is essentially the most simple technique to file any video, and it’s particularly efficient for conveying academic content material.
A speaking head video options one individual talking on to the digicam with the intention to clarify an idea or new concept. Be at liberty to complement B-roll, animations, or different visuals so as to add selection.
In Moz’s Whiteboard Fridays video sequence, a subject professional explains a brand new subject each week, with the assistance of a whiteboard. Having the speaker use a whiteboard provides visible attraction and likewise goes a good distance in explaining difficult material.
Fireplace Chat Video
Fireplace chat refers to an informal Q&A-style interview with a subject professional or main voice in your discipline. The chat could be recorded dwell in entrance of an viewers (like at an organization lunch and be taught), live-streamed, or recorded historically for launch on-line.
This instance of a hearth chat options Google Canada’s head of Advertising Fab Dolan. As Dolan says within the video, the casual hearth chat format is nice when you’ve a number of subjects you wish to bounce between whereas holding issues underneath one umbrella.
Presentation or Keynote Speech Video
Recorded variations of dwell keynote speeches are extraordinarily fashionable on YouTube and shared broadly on Fb and LinkedIn. They normally function one speaker who delivers a ready speech, typically accompanied by a slideshow.
You’ll be able to create your personal by recording shows at your subsequent dwell occasion or convention. Be at liberty to edit shorter variations for various platforms and even add titles, music, and slides after the very fact.
Creator and former enterprise government, Seth Godin gave this TED Discuss dwell in 2007. It’s known as “Learn how to Get Your Concepts Unfold” and the recorded video model has since unfold throughout the globe, gaining over 1.5 million views on YouTube alone. It is a prime instance of how on-line video can prolong the lifetime of precious content material by introducing it to new audiences everywhere in the globe and into the longer term.
Panel Dialogue Video
You’ll be able to file and repurpose panel discussions (together with these inside webinars) in the identical means you’d keynote speeches. Since panel discussions are usually in-depth, remember to edit the fabric right into a shorter, digestible format that may attraction to a top-of-funnel viewers. You’ll be able to at all times level individuals to the total model of your recorded webinar to be taught extra.
This video is a clip from a full panel dialogue at Inspirefest 2019. The clip focuses on the subject of variety inside a bigger dialogue about the way forward for work. It options leaders with totally different backgrounds together with the Director of Engineering at HubSpot and the VP of Range, Fairness, and Inclusion at Symantec.
After comedy, training is the second hottest podcasting style, making thought management an acceptable theme for any enterprise podcast.
Simply file a video model of your podcast from the get-go, separate the audio model later, and also you’ll have a thought management sequence in two mediums.
On our video podcast, Creating Connections, we function our favourite thought leaders within the B2B house and dig into their ideas on the best way to make human connections within the digital-heavy world of gross sales and advertising.
This episode options David Meerman-Scott, writer of the e-book Fanocracy, that explores the facility of fandom to make significant connections that transcend advertising campaigns.
Much like a speaking head or podcast video, a vlog normally options one individual sharing their viewpoint. The important thing to a fantastic vlog is a superb host, somebody who can hop on digicam and converse confidently, who by no means runs out of issues to say.
Vlogs vary from excessive manufacturing worth to scrappy webcam recordings. If you want to create internet new content material however are strapped for time, this could be your only option.
Scorching Tip: Vidyard’s Chrome Extension makes it straightforward to file and share vlogs out of your webcam in just some clicks. Obtain it free of charge to strive it out.
As the top of a multi-million greenback enterprise with endorsements from Richard Branson and Oprah Winfrey, it’s clear Forleo is aware of what she’s speaking about with regards to constructing your personal enterprise.
However in addition to her know-how, she has a character for public talking which works a good distance on the highway to changing into a thought chief. See her in motion on this episode of her vlog sequence, Marie TV.
Learn how to Make a Thought Management Video
1. Come Up with an Unique Idea
Finally the subject material is what is going to attract your viewers. In case you’re utilizing a speaking head, keynote, or vlog format, you’ll wish to select a thesis and again it up with credible info, similar to writing an essay.
In case you plan to repurpose materials from webinars or panel discussions, attempt to zero in on one subject that you just really feel provides a brand new perspective that your viewers might be enthusiastic about.
2. Select a Format
This may rely on how you propose to supply your thought management video and what you’ve entry to. In case you have a dwell keynote developing, make the most of that. If your organization produces webinars frequently, take into consideration repurposing a well-liked one. In case you’ve bought a hearth chat scheduled along with your CEO, then… you get the concept.
3. Hit Document and Make it Sound Good
What’s being mentioned is what actually issues, so be sure that to pay particular consideration to the standard of your audio recording. It’s additionally a good suggestion so as to add subtitles in post-production since many individuals scroll social media with their sound turned off.
4. Polish it Up with the Magic of Enhancing
It doesn’t matter what format your video takes, you possibly can at all times add some polish and pizazz within the edit. Easy issues just like the speaker’s identify in a decrease third, musical cues, or an organization brand watermark can add a substantial amount of professionalism to any video.
Greatest Practices for Thought Management Movies
The easiest thought chief movies are likely to have a couple of issues in widespread. As you go on to create your personal, observe these greatest practices for the very best outcomes.
- Discover a distinctive angle that hasn’t been explored beforehand
- Be genuine by skipping a script, however do put together speaking factors to make sure readability
- Don’t be a one-hit-wonder, thought management movies are greatest introduced as a part of a sequence
- Select a speaker who’s each a subject professional and good on digicam—give your viewers a motive to maintain coming again for extra