Skyping in house. A gross sales rep consuming blazin’ scorching wings throughout a pitch. An explainer video that treats you want a 5-year-old. An incredible parody of The Godfather starring, nicely, you! Vidyard’s 2019 Video in Enterprise Awards showcased an unimaginable array of video advertising and video promoting methods which might be serving to odd companies obtain extraordinary outcomes.
Who had been the winners of every of the ten classes? Who was topped the Video Grasp? And what can the remainder of us study from these award-winning video-in-business methods?
Learn on to seek out out and to get pleasure from a few of their wonderful content material and use it as inspiration to your personal advertising and gross sales groups. And bear in mind, imitation is the best type of flattery, so don’t be shy to flatter the heck out of those forward-looking companies.
- 1. Video Advertising: The B2B Storyteller
- 2. Video Advertising: The Visionary
- 3. Video Advertising: The Performer
- 4. Video in Gross sales: The Attractor
- 5. Video in Gross sales: The Accelerator
- 6. Video in Gross sales: The Innovator
- 7. Video Manufacturing: In-Home Video Producer of the 12 months
- 8. Video Manufacturing: The Video Enabler
- 9. Video Manufacturing: Company Companion of the 12 months
- 10. The Video Mastery Award: Winner and Runners Up
Video Advertising: The B2B Storyteller
The Storyteller understands that artistic storytelling isn’t only for Hollywood. This distinctive B2B advertising workforce tells masterful tales that encourage motion and produce an emotional response. This class was judged by the wonderful Ann Handley, Chief Content material Officer at MarketingProfs and best-selling creator of Everyone Writes.
Winner: NetMotion Software program
Runners-Up: Uberflip, Genesys
Honorable Mentions: Confirmit, SmartBug Media
“Skyping in House” by NetMotion Software program is the last word instance of present don’t inform storytelling by a B2B model. Whereas brainstorming methods to show their Mobility VPN can preserve a video name on any system, on any community, in any location, they got here up with an out-of-this-world concept to indicate their product working in outer house. Critically. They strapped an iPad and a few GoPro cameras to a climate balloon, let it free, carried out a Skype video name all the best way in house, and documented the story in a tremendous video. How far will it go? Do they find yourself Skyping with alien lifeforms? Watch to seek out out.
The 4 finalists showcased a variety of approaches to artistic B2B storytelling. Uberflip has redefined the explainer video class with their four-part explainer sequence “Clarify Uberflip Like I Am…” It’ll go away you laughing, impressed, and genuinely considering reserving that demo. Genesys produced a sequence of emotional tales about their prospects known as “CX Heroes” that can ceaselessly change how you concentrate on customer support reps.
Confirmit delivered a heartfelt story to want their prospects a cheerful vacation, and SmartBug Media used hilarious skits to make what they do relatable to simply about anybody. Get pleasure from these movies and maybe they’ll spark new concepts to your personal method to video-based storytelling.
Video Advertising: The Visionary
The Visionary acknowledges that “adequate” is now not adequate, creating distinctive video experiences that interact prospects and prospects in distinctive and revolutionary methods. This advertising workforce is blazing new trails with distinctive approaches to video that make them actually stand out from the competitors. This class was judged by the superior Andrew Davis, advertising strategist and bestselling creator of Monumental Shift.
Winner: True Affect (in partnership with Arc Media)
Runners-Up: Axonify, Lucidworks (in partnership with Storyboard Media)
Honorable Mentions: S&P World, Promoting Delco (in partnership with New Tempo Productions)
True Affect markets to entrepreneurs, so there’s a excessive bar in the case of their content material experiences and a low tolerance for cookie-cutter advertising. That’s why they partnered with Arc Media to supply a pitch-perfect homage to The Godfather movies entitled “The DemandGen Father.” The four-part video sequence not solely makes use of acquainted scenes from the basic movies to make their merchandise extra relatable and memorable, however they incorporate automated personalization to customise the video for every particular person recipient, actually bringing every viewer into the story. Get impressed by these examples of The DemandGen Father movies rendered for a pattern recipient named John Smith.
The 4 finalists had been equally artistic in how they’re approaching their video advertising methods. Axonify has reimagined buyer advertising with customized vacation movies, customized occasion invites, a “Meet the Options” sequence impressed by The Bachelor, and extra. Lucidworks launched an unique branded sequence known as “Lucid Ideas” to assist anybody—even you—perceive the world of synthetic intelligence (AI) and machine studying. S&P World is creating high-impact movies to help social causes and their company social accountability packages. And Promoting Delco, Delaware County’s No. 1 actual property workforce, is creating social video content material that’s so genuine and real, it makes you really wish to do enterprise with them.
Video Advertising: The Performer
The Performer is aware of that, in the case of video in enterprise, view counts don’t rely. This workforce makes use of video to generate extra leads, speed up pipeline, and generate actual outcomes for his or her enterprise. This class was judged by the marvellous Matt Heinz, President of Heinz Advertising and smoker of the best bacon within the Pacific Northwest.
Runners-Up: Digital 22, New Breed
Honorable Mentions: Liberty Secure, SnackNation
The Zycus advertising workforce has deployed a complete video program to help all aspects of selling and gross sales, leading to a 6.6x return on their video funding. Their web site options video prominently, together with a devoted video hub designed to interact their on-line viewers and generate certified leads sooner. They use Vidyard as a video internet hosting and analytics answer to trace viewer engagement knowledge inside their advertising automation platform and to report on video return on funding (ROI) by their buyer relationship administration (CRM) system of file. Because of their strategic funding video over the previous 24 months, 32% of all gross sales alternatives are actually influenced by video content material, leading to a large influence on pipeline and income.
Digital 22 and New Breed each lately rolled out video content material methods throughout their content material, demand era, and gross sales growth packages realizing wonderful outcomes inside their first 12 months. SnackNation launched a terrific and LOL-worthy video marketing campaign known as “Cease Losing Hours Getting Snacks for Your Workplace” that has generated greater than 1 million views (not dangerous for a B2B model!) and large outcomes for his or her enterprise. Liberty Secure lately launched The Residence and Gun Secure Channel leading to greater than a 1,000% year-over-year progress of their YouTube visitors and many new leads for his or her gross sales workforce.
Video in Gross sales: The Attractor
The Attractor is aware of that it takes greater than a catchy topic line to heat up a chilly prospect. This memorable gross sales growth rep makes use of movies in artistic methods to face out from the group and guide extra conferences. This class was judged by Shawn Karol Sandy, CRO at The Promoting Company and co-host of The Sellout Present.
Winner: Frank Weschler from Dynamic Sign
Runners-Up: Alexios Yannoulis from Stapes, Devika Advani from Uberflip
Honorable Mentions: the gross sales workforce at Drip, John Van Wagoner from Yellowbrick Information
Frank Weschler, Gross sales Improvement Rep at Dynamic Sign, is keen to do no matter it takes to get the eye of key prospects. Even when it means placing his personal life in danger. When assigned Buffalo Wild Wing as a goal account, Frank took it upon himself to drive to an area restaurant and order their hottest scorching wings to go. Sure, we’re speaking concerning the Blazin’ wings produced from ghost peppers and measuring in at 350,000 items on the Scoville scale. Frank proceeded to file a private video for Buffalo Wild Wings the place he delivered his gross sales pitch after consuming one of many Blazin’ wings. He laughed, he cried, he practically choked, and sure, he booked the assembly. You’re a true inspiration to us all, Frank. Bravo.
The 4 finalists on this class all take their very own distinctive approaches to promoting with video. Alexios from Staples makes use of video to let his splendidly infectious persona shine by whereas additionally displaying prospects how new merchandise really work. Phrase on the Staples avenue is that prospects really sit up for his gross sales emails—who else can say that? Devika at Uberflip is creating personalized display seize movies displaying every lead’s personal web site to seize their consideration so she will clearly clarify how she might help. John at Yellowbrick Information and the gross sales workforce at Drip are utilizing extremely private one-to-one movies to hook large whales of their markets and crack into new dream accounts.
Video in Gross sales: The Accelerator
The Accelerator makes use of video to remain one step forward of the competitors. This gross sales workforce makes use of focused movies to create extra alternatives, speed up deal cycles, and enhance shut charges. This class was judged by the sensational Scott Ingram, host of the Gross sales Success podcast and creator of Gross sales Success Tales.
Winner: Think about Enterprise Improvement
Runners-Up: TWG, Superior Imaging Options (AIS)
Honorable Mentions: Kimball Midwest, Staff Pinto at Re/Max Twin Metropolis Realty
Think about enterprise growth has remodeled gross sales effectivity and effectiveness utilizing strategic video content material. Along with utilizing customized movies for outbound gross sales prospecting, they’ve created a library of explainer movies packaged in a select your individual adventure-style interactive expertise to obviously describe their distinctive service choices, and an academic video sequence to drive engagement within the early levels of the gross sales cycle. They use customized movies to recap gross sales calls, to summarize gross sales orders and to introduce their workforce to potential purchasers. The usage of video all through the gross sales cycle has helped them enhance engagement with goal accounts from 13% to 47%, enhance gross sales certified lead (SQL) era by greater than 250% year-over-year, enhance shut charges by 20%, and scale back the typical time spent per alternative from greater than 4 hours to lower than two hours. Now that’s what I name gross sales acceleration!
The 4 finalists additionally showcased a spread of methods for utilizing video to drive gross sales effectiveness and effectivity. TWG is creating thought management movies to construct relationships with key prospects and speed up gross sales in goal industries. AIS has gone all-in with video, making a library of off-the-shelf content material for his or her gross sales workforce and empowering them with one-to-one video creation instruments. Kimball Midwest is producing academic movies to coach their gross sales workforce on new merchandise, but additionally to make use of downstream with potential patrons. Staff Pinto at Re/Max Twin Metropolis Realty is taking video in actual property to the following degree with artistic content material to enchantment to each residence patrons and sellers, leading to extra purchasers and sooner residence gross sales.
Video in Gross sales: The Innovator
The Innovator is blazing new trails in the case of how they use video to enhance the effectiveness and/or effectivity of their gross sales workforce. The key to their success? Pondering exterior the field and being considerate about the right way to leverage the visible nature of video. This class was judged by jazzy Jeff Howell, Director of Progress at AlayaCare and 2018 Video in Enterprise Award winner.
Runners-Up: Dassault Systèmes SOLIDWORKS, Blissful Prospecting
Honorable Mentions: EFI, Solar Life Monetary
Shootsta is taking customized video messaging to a complete new degree! When reaching out to key prospects, they create wow-worthy one-to-one movies which might be inconceivable to disregard. Whereas it could take just a little extra effort to supply every video, their success fee is excessive and the ROI is off the charts. They’ve additionally taken an revolutionary method to scaling these high-quality one-to-one movies by making a library of reusable B-roll footage and a script that stays 80% the identical for every video. Watch this instance fastidiously, and think about how the identical video could possibly be created for different prospects by merely altering a number of phrases within the intro and outro. Shootsta, your gross sales workforce is definitely artful and revolutionary!
The 4 finalists additionally demonstrated that companies are getting extra artistic with how video can play a task of their gross sales packages. The Options Guide workforce at Dassault Systemes SOLIDWORKS is creating each off-the-shelf and customised product demo movies that are actually utilized by their gross sales workforce to keep away from requiring SCs to be on demo after demo after demo. Jason Bay at Blissful has used one-to-one video messaging to get himself on dozens of podcasts as a method of constructing his private profile and incomes belief with potential patrons. EFI has remodeled its gross sales enablement program by changing conventional gross sales coaching content material with brief, enjoyable, and fascinating coaching movies their reps love to observe. And Solar Life Monetary has empowered their monetary advisors with a personalized software for personalizing pre-produced movies earlier than sending to purchasers. So many nice concepts, why aren’t all of us doing these already?!?
Video Manufacturing: In-Home Video Producer of the 12 months
The In-Home Producer of the 12 months is a top-notch in-house video producer who helps their enterprise generate large outcomes with wonderful video content material. This particular person or workforce produces killer content material and does no matter it takes to assist their enterprise succeed with video content material. This class was judged by the epic Eric Langhoff, in-house video producer at Tech Information Company and winner of the 2018 Video Grasp Award.
Winner: Patrick Morrison from AQUILA Business
Runners-Up: Troy Rucarean from Jabil, Megan Foerster from Canada Life
Honorable Mentions: Zachary Swain from Sallie Mae, Thomas Bass from RBI
Patrick Morrison has remodeled AQUILA Business’s content material technique over the 2 years he’s been with the native actual property firm. As AQUILA Business’s CMO states: “Patrick has been instrumental in establishing our firm as one with a robust video tradition, and a video chief not solely throughout the Austin market, however the whole industrial actual property trade. This 12 months Patrick deserves the award greater than ever, producing 55 new movies, rising our YouTube engagement to greater than 44,000 views (up from lower than 300 views solely two years in the past!), and internet hosting workshops for our gross sales workforce on the right way to make the most of one-to-one video in prospecting and shortening the gross sales cycle. Actually, there may be not an in-house producer as savvy or gifted as Patrick!”
Troy Rucarean and his in-house video workforce help each facet of Jabil’s enterprise with professional-grade movies and even a critically acclaimed documentary movie. Megan Foerster and the small media workforce at Canada Life helps a world group of greater than 11,000 staff with purposeful video content material that brings their largest tales to life. Zachary Swain has constructed out a small in-house workforce at Sallie Mae that makes video sing, delivering a variety of content material together with the extremely emotional Bridging the Dream Scholarship sequence. Thomas Bass and the workforce at Reed Enterprise Info (RBI) produce each kind of video possible for his or her world enterprise, doing “no matter is required to help our enterprise companions, irrespective of the place they’re on the earth.” These in-house producers are actually delivering out-sized outcomes.
Video Manufacturing: The Video Enabler
The Video Enabler is a savvy enterprise or in-house producer who’s empowering folks throughout the corporate to leverage video to enhance their efficiency. This class was judged by social video guru Brian Fanzo, founding father of iSocialFanz and keynote speaker on urgent the rattling button.
Winner: Jim Kozyra from TBI
Runners-Up: Tom Burgess from Income River, Wesley Rice from Crowley’s Granite
Honorable Mentions: Discovery Schooling, Devon McCarty from Mazzella Corporations
Jim Kozyra is doing no matter it takes to assist TBI win with video, and to do it as effectively as potential. Jim joined the workforce earlier this 12 months as their first in-house video producer. Since that point he’s turned a non-existent division right into a thriving one, has constructed out a turnkey video studio to allow movies to be created rapidly and simply, and has remodeled how TBI builds and delivers content material to its audiences. TBI’s content material now higher displays its model and its values, and Jim’s inclusive method ensures that everybody at TBI is part of the video tradition.
The 4 finalists are additionally driving a video tradition inside their companies. Tom Burgess is enabling nearly everybody at Income River to create and share customized movies for higher exterior and inner communications. Devon McCarty at Mazzella Corporations and Wesley Rice at Crowley’s Granite are taking a do-it-yourself method to creating huge quantities of content material for his or her advertising and gross sales groups whereas additionally together with them in content material creation and video coaching. Discovery Schooling is empowering their buyer success and group groups with the power to file and share private movies to distinguish their buyer expertise. Lights, digital camera, outcomes!
Video Manufacturing: Company Companion of the 12 months
The Company Companion of the 12 months goes above-and-beyond to assist their enterprise purchasers achieve success with video content material. They not solely produce wonderful movies, however they assist their purchasers plan and execute their video content material technique. This class was judged by the sensational Stephanie Baiocchi, Director of Group at IMPACT and 2018 Video in Enterprise Award winner.
Winner: Innertainment (consumer: Axonify)
Runners-Up: WireBuzz (a number of purchasers), BabelQuest (consumer: LAN3)
Honorable Mentions: Media One Inventive (consumer: Hyundai Canada), Wooshii (consumer: ThermoFisher)
The workforce at Axonify can’t say sufficient good issues about Company Companion of the 12 months Innertainment: “You realize that feeling whenever you join with somebody they usually simply get you? And because the years go by, they all the time have your again and may see your imaginative and prescient even when it’s only a few sketchy notes? That somebody for us is Innertainment. Irrespective of the (outrageous!) ask, the tightest of deadlines, restricted finances or most grandiose concepts, they arrive to the desk and associate with us to ship on our targets. They’re true companions who’ve helped us rework how we talk with our prospects!” Innertainment has gone nicely past creating nice content material, serving to purchasers like Axonify plan and execute a holistic video content material technique that even contains customized video campaigns.
The 4 finalists additionally deserve some critical recognition as companies who’re serving to purchasers take their video technique to the following degree. WireBuzz helps B2B companies develop a holistic video technique throughout advertising and gross sales—encompassing content material creation, one-to-one video messaging coaching, and advisory on the right way to successfully bundle and productize their video content material. BabelQuest helped LAN3 develop a brand new gross sales technique, incorporating one-to-one video to assist them crush their year-end gross sales targets in lower than two months. Media One has helped purchasers like Hyundai Canada plan and execute subtle customized video campaigns, mixing content material and expertise to generate eye-opening outcomes. And Wooshii helps world companies like ThermoFisher scale world video manufacturing in a extremely environment friendly method due to their world community of creators and editors.
The Video Mastery Award: Winner and Runners Up
The Video Grasp is a visionary group that’s embracing the ability of video to remodel each stage of the client journey. From advertising and gross sales to success and help, they use a variety of video content material to humanize their model, educate their patrons, speed up gross sales, and join with prospects in additional private methods. This class was judged by Tyler Lessard, VP of Advertising at Vidyard and host of the Creating Connections present.
Runners-Up: Miovision, Traction on Demand
Honorable Mentions: AMRI World, Assurance
All of those video masters are utilizing video all through the client’s journey to broaden their viewers, enhance conversion charges, and generate extra pipeline for his or her gross sales workforce. Along with creating impactful content material, they’re embracing new sorts of video experiences corresponding to reside streaming, automated video personalization, interactive video, and one-to-one video messaging to broaden their attain and interact patrons in new methods. They’re additionally utilizing real-time video engagement knowledge inside advertising automation and CRM techniques to qualify leads sooner and to trace the true return on their video investments.
SolarWinds, the Video Grasp of 2019, is a number one supplier of IT infrastructure administration software program, however might simply be mistaken for an internet media firm. The SolarWinds Lab sequence is an ideal instance of the right way to create a singular academic content material expertise that makes B2B advertising look extra like Disney+ (versus Netflix, in fact, as a result of it’s about high quality not amount).
Their irreverent SolarWinds Enjoyable content material makes their group LOL after which share with all of their friends. A few of my private favorites embody “Glad IT Professionals Day,” “SysadMANIA: The IT Board Sport,” “IT Joe: The Motion Determine,” and their Stranger Issues parody “Stranger IT.” Throughout their annual group occasion, THWACKcamp, they reside stream keynotes and produce wonderful on-demand content material to leverage all year long. And in the event you browse the video useful resource library on their web site, you’ll discover lots of of movies spanning product explainers, thought management, on-demand webinars, buyer tales, and extra. All of this nice content material is deliberate, produced, and revealed by a tremendous in-house video workforce that helps all the inner enterprise items. Congratulations SolarWinds, you’re a true Video Grasp.
Try the hilarious video beneath to satisfy the Video Masters at SolarWinds.
And that’s a wrap! Try the content material from these companies to encourage your individual advertising and gross sales methods, and possibly we’ll see YOUR title as a winner of the 2020 Video in Enterprise Awards.
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