Lenovo, MongoDB, Bulldog Answers and greater than 100 Oracle Eloqua shoppers now use video content material and analytics to gas advertising and marketing good fortune
KITCHENER, Ontario – August 2, 2016 – Video has turn into the darling of the social media international, however trendy companies are proving that that there are actual effects to achieve from on-line video content material. Leading edge corporations in each B2C and B2B markets are understanding the ability of video to spice up engagement with on-line audiences, and they’re more and more changing the ones audience into shoppers by means of integrating video viewing knowledge with Oracle Eloqua.
Lenovo, MongoDB, Bulldog Answers and greater than 100 different business leaders now depend on Vidyard’s integration with Oracle Eloqua to hook up with extra patrons and generate new insights on their true ranges of engagement. Combining Vidyard with Oracle Eloqua, trendy entrepreneurs use video viewing knowledge to briefly establish their maximum engaged leads and higher personalize their content material enjoy. Different corporations combining the ability of video with the Oracle Advertising Cloud come with LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Long island Mates, Western Virtual and Cengage Studying.
“Vidyard has revolutionized the way in which entrepreneurs use video not to most effective succeed in audiences however stay their consideration and switch them into shoppers,” stated Ryan Buma, World Vice President of AppCloud at Oracle Advertising Cloud. “We’re delighted to peer such a lot of Oracle Eloqua shoppers reaping the advantages of their answers.”
The sector’s biggest PC maker, Lenovo, began the usage of video for elementary product overviews however expanded to on-demand webinars and personalised video campaigns to pressure higher target market engagement. Lenovo followed Vidyard as a result of its talent to spot and monitor particular person audience, see how a lot of every video they watched and push that knowledge into Oracle Eloqua for higher lead qualification and buyer perception.
“Video is likely one of the top-performing property for us,” stated Michael Ballard, senior supervisor of virtual advertising and marketing at Lenovo. “Simply realizing whether or not any individual clicked play on a video isn’t a real measure of engagement. Vidyard lets in us to attain and qualify our target market in accordance with what proportion of every video they’ve watched. We apply up otherwise with any individual who watched a video all through – or re-watched it – than any individual who grew to become it off after 10 seconds.”
Lenovo has extensively utilized Personalised Video to get extra consideration among B2B patrons. Through customizing the video enjoy for every particular person viewer, Lenovo was once in a position to extend click-through and conversion charges by means of greater than 500 p.c. Ballard and his staff gained the 2016 Markie Award at Oracle Fashionable Advertising Revel in for Highest Virtual Advertising Revel in, partially as a result of the corporate’s strategic use of video.
MongoDB, the corporate in the back of the preferred non-relational database by means of the similar title, maintains an enormous library of video content material aimed toward early and overdue level patrons. Video is used during their multichannel business plan, making it extraordinarily necessary to control, replace and monitor movies centrally the usage of Vidyard.
MongoDB will depend on Vidyard to host and set up its video content material and permits viewer engagement knowledge to feed at once into Oracle Advertising Cloud to lend a hand establish and monitor the affect of every video asset.
Since MongoDB began the usage of Vidyard, video has turn into its second-highest alternative influencer. Greater than 150,000 mins of MongoDB video are fed on every month by means of greater than 16,000 audience.
Bulldog Answers, a number one full-service advertising and marketing company, has been handing over video advertising and marketing campaigns for greater than 3 years to lend a hand their B2B shoppers stick out from the gang. The usage of Vidyard’s integration with Oracle Eloqua, they’ve delivered video advertising and marketing systems that personalize the content material adventure and building up conversion charges by means of greater than 300 p.c.
“Video is the easiest way to hook up with B2B patrons on a extra emotional stage and to re-engage dormant audiences,” stated Brian Maschler, Leader Ingenious Officer at Bulldog Answers. “Whilst e-mail click-through charges are at the decline, we proceed to trace upper engagement on video campaigns and are seeing a multiplier impact with personalised video. And with Vidyard and Oracle, we’re no longer most effective connecting with extra potentialities, we’re producing insights on each our content material and our audience that lend a hand our shoppers make smarter selections.”
“These days’s patrons be expecting video to be a part of the training procedure,” stated Vidyard co-founder and CEO Michael Litt. “Video will get to the purpose whilst additionally enticing audiences in some way that different media merely can’t. Through the usage of video in a strategic manner, those companies are finding out extra about their patrons than they may from some other content material, they usually’re getting extra offers executed because of this.”
Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies pressure extra income by way of using on-line video. Going past video web hosting and control, Vidyard is helping companies pressure higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch the ones perspectives into motion. World leaders reminiscent of Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into shoppers.
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