Video intelligence platform commemorated within the “Spouse of the Yr, Launchpoint Era” class for the have an effect on of its video platform for joint Marketo shoppers
KITCHENER, Ontario – Would possibly 11, 2016 – Vidyard, the video intelligence platform for industry, lately introduced it used to be named the winner within the “Spouse of the Yr, LaunchPoint Era” class within the 2016 Marketo Revvie Awards. Beating out difficult pageant, Vidyard joins an elite workforce of entrepreneurs that experience partnered with Marketo to definitely have an effect on their joint shoppers’ companies and backside strains, construct enticing relationships with shoppers and encourage others within the advertising and marketing trade.
“Incomes the Spouse of the Yr award for the 2016 Marketo Revvie Awards underscores Vidyard’s laborious paintings and dedication to turning in best-in-class video advertising and marketing answers that assist Marketo customers interact with their shoppers in new and cutting edge techniques,” stated Tyler Lessard, CMO of Vidyard. “Via our integration with Marketo’s Engagement Advertising Platform, our shoppers are gaining extraordinary perception into the virtual frame language in their on-line audiences and the real efficiency and have an effect on in their video content material property. We’re commemorated to be known as a phenomenal member of the Advertising Country®.”
Vidyard supplies Marketo shoppers having the ability to monitor the video viewing actions of possibilities and shoppers throughout all virtual channels and use the ones insights inside of Marketo to toughen lead scoring, nurturing, segmentation and gross sales enablement. In 2015, Vidyard surpassed the milestone ofmore than 100 Marketo customersusing its platform to spice up advertising and marketing and gross sales efficiency. Vidyard shoppers vary from small companies to huge enterprises, together with Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.
In 2015, Vidyard introduced two new merchandise on best of the Marketo platform:
- Vidyard Liveenables Marketo customers to broadcast are living video streams to their shoppers and possibilities and use embedded Marketo bureaucracy inside the are living movement to generate leads whilst monitoring the engagement of every person viewer inside of Marketo.
- Personalised Videoenables Marketo customers to generate personalised movies for every prospect and buyer, weaving names, corporate names, pictures and different main points from their Marketo touch data into the video content material itself. The customised video and a similar personalised thumbnail symbol will also be seamlessly merged into outbound electronic mail and social campaigns.
Along with supporting a variety of shoppers, Vidyard is a Platinum sponsor of the Advertising Country® Summit and an energetic player in Marketo’s roadshows and digital occasions. Vidyard companions with many Marketo services and products companions together with LeadMD, Call for Spring, Bulldog Answers, Call for Gen, Faction Media and Verticurl, amongst others.
Vidyard recentlyraised its $35 million Collection C financingand plans to proceed to put money into the Marketo neighborhood in 2016 and past.
Winners are being known throughout Day 2 of the Advertising Country Summit in Las Vegas on Would possibly 11, 2016. With 6,000 entrepreneurs registered from world wide, the convention comprises idea management, instructional classes, workshops, and trainings to empower entrepreneurs to achieve lately’s virtual generation.
Vidyard (Twitter: @Vidyard) is the video intelligence platform that is helping companies power extra income thru the usage of on-line video. Going past video web hosting and control, Vidyard is helping companies power higher engagement of their video content material, monitor the viewing actions of every person viewer, and switch the ones perspectives into motion. World leaders reminiscent of Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch audience into shoppers.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards acknowledge and rejoice contributors of the Advertising Country who leverage Marketo to power the Subsequent Generation of promoting. Those entrepreneurs continuously to find suave techniques draw in and interact shoppers, propel their corporations to new expansion and luck, and encourage others. To be told extra, consult with: https://www.marketo.com/why-marketo/marketing-nation/
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