Profitable video marketing campaign delights the viewers with artistic storytelling and hyper-personalization that brings every viewer into the story
KITCHENER,Ontario – June 8, 2020 – Vidyard, the video platform for companies, has been awarded a globally-recognized Telly Award within the class of Finest Enterprise-to-Enterprise (B2B) Branded Content material Video Marketing campaign of the Yr for its 2019 customized vacation video.
Vidyard’s Award-Profitable Customized Video Marketing campaign
Vidyard’s advertising and marketing marketing campaign objectives had been easy: shock, delight, and share their appreciation for his or her prospects and followers through the vacation season with a memorable video that recipients would truly need to share.
To attain this, Vidyard partnered with main video content material company, Media One Artistic, to develop a lighthearted idea incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Trip, and Die Onerous (sure, to place the argument to relaxation, it is a vacation film). Vidyard and Media One Artistic additionally integrated video personalization expertise to personalize the video for every particular person viewer, bringing them proper into the story in actually memorable methods.
Along with bringing pleasure to their very own group, Vidyard constructed the marketing campaign touchdown web page to allow viewers to ‘re-gift’ the video to others with the identical stage of personalization. To make sharing simple, Vidyard directs particular person viewers to a touchdown web page the place they may, in flip, personalize and share the video with their very own prospects, prospects, pals, and household.
“What made this video marketing campaign so profitable was the way it stood out out of your typical B2B messaging and different conventional vacation greetings,” says Tyler Lessard, VP of Advertising at Vidyard. “By specializing in the ‘shock and delight’ issue for our viewers, we had been capable of construct our model not solely with members of our personal group, however with these they rotated and shared it with as properly. It’s all about utilizing the facility of video to inform participating, emotional, and even entertaining tales that join with folks in completely new methods.”
Telly Award Winners Inform Nice Tales
”Vidyard is pushing the boundaries for video and tv innovation and creativity at a time when the trade is each quickly altering and closely impacted by the present disaster,” stated Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Inform Nice Tales is a real reflection of the range of tales the group is skillfully capable of inform. Now, greater than ever, do we have to have a good time them and those who convey international tales to our consideration. This award is a tribute to the expertise and imaginative and prescient of those creators.”
Based in 1979, The Telly Awards honours international excellence in video and tv throughout all screens. Telly Winners have advised nice tales from the world over, every year, attracting over 12,000 international entries from high video content material producers together with the BBC, Condé Nast, Netflix, Refinery29, Ogilvy & Mather, and others. All entries are judged by over 200+ working trade leaders that span video platforms, tv, streaming networks, manufacturing corporations, and extra.
Vidyard is the video platform for enterprise that helps organizations drive extra income by using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. International leaders similar to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Sandy Pell, Head of Company Communications at Vidyard
About The Telly Awards
The Telly Awards is the premier award honoring video and tv throughout all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an trade physique of over 200 main consultants together with promoting companies, manufacturing corporations, and main tv networks, reflective of the multiscreen trade The Telly Awards celebrates. Companions of The Telly Awards embrace Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Manufacturing Hub, IFP, Social Media Week and VidCon.
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- Web site: www.TellyAwards.com
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- Twitter: @TellyAwards
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